Reuleaux is an experiential consultancy
based in Los Angeles.
Reuleaux is founded by Laura Hess, an award-winning, interdisciplinary strategist. The consultancy helps brands, agencies, entertainment studios, and cultural institutions translate their vision into impactful, memorable moments for guests and audiences.
With expertise in experiential marketing, brand activations, themed entertainment, participatory theatre, film, VR, and installation art across physical, digital, and hybrid environments, Laura translates audience insights into measurable strategies that drive engagement, affinity, and business outcomes.
Laura is also the creator of the REMARKABLE™ framework, a standardized methodology and research model that offers deeper, specific insight into audience engagement and event sentiment. It quantifies ROX (Return on Experience), alongside traditional marketing and engagement metrics.
A recognized industry thought leader, Laura was recently named a "Power 10" in Blooloop's annual Immersive Influencer List. She's an advisor and founding member of the World Experience Organization and the former arts editor of No Proscenium.
Services & Expertise:
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REMARKABLE Workshops & ROX Presentations
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Experience Strategy & Creative Direction
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Experience Audits & Evaluation Reports
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Concept Design & Visualization
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Cultural Research & Competitive Analysis
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Curation & Programming
REMARKABLE
™
Experience Framework
REMARKABLE’s story began in 2020. It started as an individual inquiry and developed into a larger investigation. By the end of 2024, Laura had explored more than 500 experiences in five years.
As she tracked these productions, she realized traditional evaluation criteria KPIs (key performance indicators) couldn't capture the full picture of an experience — the resonance it can have.
The experiential industry lacks a benchmark for emotional response which results in making decisions based on repetition, intuition and/or incomplete data. Opportunities for (deeper) connection are missed.
Feelings are abstract, complex, and nuanced; they are inherently difficult to quantify. They are also what matters most. What people care about and what they remember is how something made them feel.
The result of Laura's investigation is REMARKABLE 2025, an award-winning report. It introduces a new, standardized methodology for measuring ROX (Return on Experience).
The REMARKABLE framework quantifies ROX alongside traditional metrics and emergent data. It captures the emotional resonance of an experience; it fills in gaps from traditional metrics, offering deeper insight into why and how an experience was successful. It’s not just about more data, it’s about better data. Data that shows sentiment and impact.
Now, with an industry index of 700+ experiences, the framework's application has evolved into an essential asset for all stages of an experience: ideation, development, testing, and post-mortem evaluation.
An ROX benchmark informs everything from event goals and design, to marketing and financing. REMARKABLE supports the entire ecosystem: creatives, audiences, and the business bottom line.
Experiences
Past projects include experiential marketing, participatory theatre, installation art, film, VR, and themed entertainment.
Reach out with questions about your project's design, how to achieve your goals, and how to maximize your ROX.
Talks & Workshops
Presentations include an ROX overview alongside an introduction to REMARKABLE's usage and its value.
Workshops expand participants emotional fluency and deepen their understanding of the framework's correct application. This process maximizes impact, memorability, and business outcomes across all phases of design, development, and evaluation.
Writing
A hub for experiential work. Posts include reviews, news about upcoming productions, plus deeper dives into design trends, opportunities, and industry standouts.
Podcasts
Regular and guest appearances. Conversations about experience design, specific productions, industry trends, innovative approaches, and the REMARKABLE framework.
Experiential design has the power to move and change people
Three circles representing three worlds:
Creators · Audiences · Experiences
When they form a union of interplay, it’s magical. This convergence is a Reuleaux triangle. We feel its magic.
We’re transported and captivated. We want to live in that space, to share it and return to it again and again.
With its dynamic harmony, a Reuleaux triangle embodies the potential promise of experiential productions.
Not all experiences achieve this ideal.
Sometimes creators design a stunning experience, but don’t fully know who it is for.
Sometimes the design has robust and clear intentionality, but doesn't reach its audience.
Sometimes the intended audience gathers, but the experience falls flat.
Reuleaux was founded to cultivate exceptional experiences, to inspire and deliver that Reuleaux-triangle-magic.
Meet me in the center...
© Copyright Reuleaux 2026