Featured Experiences
Kidney Discovery Centre
Experience Strategist
The National Kidney Foundation (NKF) of Singapore first opened its Kidney Discovery Center in 2011. One in seven Singaporeans have compromised kidney function. Educating its citizens on kidney function and proper kidney health is paramount.
The NKF partnered with Trinax, a local creative technology company, to revitalize the centre and its approach. Trinax leaned into interactive, dynamic experiential storytelling in order to connect with visitors emotionally, maximize learnings, and encourage behavioral shifts.
Trinax utilized the REMARKABLE framework, before and after the centre’s reopening, in order to evaluate the effectiveness of its design and to make adjustments for an even more impactful experience.
the last syllable
Experience Strategist
The award-winning Independent Shakespeare Company took an innovative approach with its production of Macbeth. The last syllable was an invitation to meditate on the nature of magic and the ways loss can both diminish and transfigure us.
Filmed scenes were embedded into StoryMaps, an online, interactive cartography platform. The audience (“travelers”) explored Shakespeare’s infamous Scottish play through a series of maps, telling a long-known tale in a new way.
The the full experience included video, audio recordings, poetry, archival elements, and two bespoke scents crafted by scent artists at Black Phoenix Alchemy Lab. A Prologue served as both a marketing campaign and an onboarding vehicle for audiences. Charting new territory for interactive storytelling, the last syllable was the first narrative project on StoryMaps.
World Market
Creative Strategist
Hong Kong Times Square is a luxury shopping center in Causeway Bay. With more than 150,000 daily visitors, it’s a cultural destination.
This playful, public experience invited visitors to leap across time zones (minus the jet lag) to explore global culinary customs, from a Hong Kong wet market to a French bakery, Caribbean fruit stand, Japanese sushi bar, Italian gelato cart, and New York deli.
Through its six interactive and environmentally detailed rooms, World Market offered an international experience of traditional eateries and emporiums with more than 1,500 charming food characters recreated in plush.
Unrest
Associate Producer
An award-winning documentary feature film, Unrest is an intimate account of living with myalgic encephalomyelitis (ME), also known as chronic fatigue syndrome (CFS). ME/CFS is an invisible illness affecting 15M to 30M people worldwide. There is no cure.
Unrest's premiere at the Sundance Film Festival launched a multiyear, global social impact campaign alongside its 40+ festival appearances and distribution windows.
Its outreach included virtual premieres, scientific guides, advocacy tool kits, CME accreditation, and governmental screenings — all of which generated momentous press. Unrest permeated political, medical, and scientific spaces at local, national, and international levels. (Sundance Creative Distribution Case Study; Doc Impact Hi5 Report).
Unrest VR
Creative Advisor
Twenty-five percent of people with ME/CFS are homebound or bedbound. When you’re too sick to leave your bed, where do you go?
A companion piece to Unrest (the film), Unrest VR is an award-winning voyage that contrasts the confinement of an external world with the kinetic freedom of an inner dreamscape.
Unrest VR expanded the film’s messaging into a visceral, first-person perspective. Participants started from a place of isolation, pain, and disorientation. Their journey culminated in a wondrous escapism that many patients use to survive living with ME/CFS.
Unrest VR transformed an invisible illness into a visually stunning, four-chapter experience. It’s an exemplary model of the collaborative potential between filmmakers and XR creators.
Patrón
Account Manager
& Associate Strategist
Patrón Tequila aimed to reaffirm its leader position in quality, distribution, and brand value.
Patrón is crafted in small batches in Jalisco, Mexico. From start to finish, one bottle is made by no fewer than 60 hands. Would spotlighting its handmade process breathe new life into this classic spirits brand by changing the trade’s perception of it as a mass-produced product?
Our team designed and produced a multicity gallery exhibit, guided presentation, and social experience that showcased Patrón’s unique artisinal approach.
The Aficionados program offered a sensorial exploration of Patrón, hosting mixologists, bartenders, and venue owners across the U.S. These events brought this ultra-premium tequila’s story to life by centering the brand’s history, craft, and quality.
Gioteck
Account Manager
& Associate Strategist
Gioteck is one of the world’s leading gaming accessories brands. The UK-based company sought to expand its U.S. presence and homed in on the sprawling E3 expo.
In this case, the solution was to stand out by standing apart. An immersive space away from the crowded showroom floor became central to the event design.
A booth at the Los Angeles Convention Center served as a communications anchor, directing traffic to the satellite experience offsite. Our team sourced a futuristic lounge just steps away from the Convention Center and Gioteck’s visual storytelling led clients through a progression of branded touch points.
A sensory-driven oasis, the space fostered in-depth conversations and tactile explorations of Gioteck's latest collection, leading to new partnerships and an increase in retailer sales.
Banana Republic
Event Manager
Banana Republic partnered with Virgin America to activate the San Francisco International Airport with their "Upgrade Your Style" campaign. The multiday event transformed the airport’s liminal backdrop into a memorable social experience.
Greeting passengers throughout the terminal, brand ambassadors offered on-the-spot upgrades and special in-flight services from Virgin America alongside collectable Banana Republic gifts from a bespoke travel trunk.
Inviting guests into the “Frequent Style Program” added a dose of glamour back into what has become a hectic process for most air travelers. Reaching more than 1.3M followers, the campaign amplified Banana Republic’s seasonal story and became a special, unexpected moment for Virgin America’s passengers.
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