Gioteck
Medium
Events & Exhibits
Role
Creative Producer
Category
Experiential Marketing
Challenge
To develop a high-impact E3 presentation for the UK-based gaming company.
Gioteck set out to challenge existing norms in the video game accessories market by offering quality, great value products designed to give consumers a competitive edge.
With the goal of expanding its US market presence, Gioteck's aim was to stand out by standing apart.
Process
For Gioteck, product performance is paramount. In order to spotlight product features, an immersive space away from the crowds at E3 became central to the event design.
A booth at the Los Angeles Convention Center served as a communications anchor, directing traffic to the satellite experience offsite.
Solution
Our team at Imagination, an award-winning, global experiential agency, sourced a dynamic lounge in a music venue, steps away from the Convention Center.
Gioteck's visual storytelling started on the ground floor and led clients through a progression of branded touch points up to the lounge where they became Gioteck VIPs.
A sensory-driven oasis, the space fostered in-depth conversations and tactile explorations of Gioteck's latest collection, leading to new partnerships and an increase in retailer sales.
